“You can say, “I love you,” in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it’s really intensive and passionate, you know, and it might work.”Massimo Vignello. Italian Designer
Helvetica has been my favourite font since I started working with type in 1986 and Helvetica is a feature-length independent film about about typography, graphic design and global visual culture.
It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Go to https://www.ohyouprettythings.com/free to watch.